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Are your Google Ads campaigns for your tuition centre really performing—or just spending? Discover the benchmarks every Singapore tuition centre should know in 2025.
I’ve spent years managing Google Ads for tuition centres across Singapore, and one thing is clear: most campaigns are flying blind without the right benchmarks. In this guide, I break down CPC, CTR, conversion rates, and more—so you can see where your campaigns truly stand and make smarter marketing decisions.
Google Ads is a powerful tool for education marketers, but knowing the local benchmarks is crucial. Singapore tuition centres often pay high CPCs due to competitive keywords, so tracking performance against local averages can prevent wasted ad spend.
Internal link references for deeper reading:
• The $10,000 Lesson I Learned About Tracking the Hard Way
• Why Cheap Leads Cost You the Most in the Long Run
For tuition centres targeting competitive subjects like Maths and Science, the average CPC in Singapore ranges from SGD 1.50 to SGD 5.00. Premium subjects or niche programmes can reach SGD 8–10. Monitoring CPC allows you to control your ad spend and prioritize high-performing campaigns.
Actionable Tip: Use negative keywords to reduce irrelevant clicks and lower your CPC. Learn more about optimizing ad spend in The 1 Ad Mistake 80% of SMEs Make.
Conversion rates in the tuition sector vary depending on whether the goal is a lead form submission or an actual enrolment.Typical ranges in Singapore are:
• Lead form submission: 10–20%
• Enrolment: 3–7%
Tracking conversions beyond clicks ensures your campaigns are revenue-focused rather than vanity-focused. For more insights, check Boosting CTR Doesn’t Always Mean Boosting Revenue.
CPLs can range from SGD 15 to SGD 60, depending on the subject and competition. CPEs are naturally higher but give a more accurate picture of ROI.
Pro Tip: Always track CPE, not just CPL, to understand the real impact of your ads. See How to Track Cost Per Enrolment, Not Just CPL for guidance.
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• Maths & Science: Highest CPC, competitive keywords, CTR 4–8%
• English & Languages: Moderate CPC, CTR 3–7%, better conversion due to broader audience
• Specialised Enrichment: CPC can spike to SGD 8+, CTR lower due to niche targeting, but higher CPE due to targeted leads
Singapore tuition centres targeting central regions (Orchard, Bukit Timah) typically experience higher CPCs compared to suburban areas. Local ad spend and cost patterns are influenced by affluent neighbourhoods where parents invest more in tuition.
• Devices: Mobile dominates click volume, but desktop converts better for enrolments.
• Timing: Peak search times are during school term starts (Jan, May, Nov) and after exam results release. Ad scheduling should be optimized accordingly.
• High CPC industries like education in Singapore make every irrelevant click costly.
• Cultural buying behavior: parents research extensively before enrolment, making early touchpoints crucial.
• Lack of awareness on local benchmarks often causes underperformance.
Connect with our expert team to transform your enrolment process with proven digital marketing strategies that deliver real results.
Connect with us! →A tuition centre increased enrolments by 35% using Google Ads remarketing. Initial CPL was SGD 40, but retargeting reduced effective CPE by 25%. See Case Study: Tuition Centre Scaling with Remarketing for a deep dive.
A preschool ad campaign achieved 12% CTR, but only 1.5% enrolment conversion. This highlighted the need for better targeting and a focus on CPE rather than just clicks. See Preschool Ads: High CTR vs High Enrolments.
• Google Ads Dashboard
• HubSpot Blog for campaign strategies (HubSpot)
• Semrush Blog for keyword analysis (Semrush)
• Marketing-Interactive Singapore for local education marketing insights (Marketing-Interactive)
• Forbes
• Entrepreneur
• Mashable
• Social Media Examiner
Local Singapore references:
• MediaOne Singapore
• CloudRock Asia
• Mothership.sg
• Marketing-Interactive
Benchmarking helps tuition centres:
• Avoid overspending on ads
• Focus on quality leads, not just quantity
• Allocate budgets to high-performing campaigns
• Understand local competition and CPC trends
By comparing your Google Ads performance to local benchmarks, you can make smarter, data-driven marketing decisions.
Google Ads can drive enrolments and leads for tuition centres, but only if campaigns are benchmarked against local standards. Track CPC, CTR, CVR, CPL, and CPE to ensure campaigns aren’t just spending money but producing measurable results. Avoid common mistakes, optimize for conversions, and continuously analyze performance to stay ahead in Singapore’s competitive tuition market.
Internal links for further reading:
• Why Cheap Leads Cost You the Most in the Long Run
• What Client Dashboards Don’t Show You
• How Most Businesses Lose 30% of Their Ad Budget Without Knowing It
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