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I share a real tuition centre case study showing how targeted remarketing turned lukewarm leads into confirmed enrolments. This article is part of our cornerstone series, The State of Digital Marketing for Education in Singapore (2025 Report).
Many tuition centres in Singapore struggle with lukewarm leads. Parents may visit your website or engage with your ads but never complete an enquiry. Remarketing solves this by keeping your brand top-of-mind until the lead converts. According to HubSpot, remarketing can increase conversions by up to 70% compared to first-time campaigns.
Local data from the Singapore education sector shows average CPCs for tuition-related keywords are between SGD 2.50–6.50. Without remarketing, a tuition centre paying SGD 20 per lead may lose up to 50% of potential enquiries simply because parents didn’t see follow-up messaging.
Remarketing isn’t just for increasing leads—it’s a cost-effective method to double enrolments without increasing ad spend. This is exactly what one Singapore-based tuition centre achieved, which we’ll explore in detail.
Singapore’s tuition sector is competitive, with parents researching extensively online. Platforms like Facebook, Google, and TikTok make it easy to reach parents but expensive if campaigns aren’t optimized. Our previous article highlights how chasing low-cost leads often backfires, resulting in poor enrolments.
Most centres track CPL (Cost per Lead) but fail to monitor CPE (Cost per Enrolment). For detailed insights, see our deep dive on tracking the hard way. This tuition centre switched focus from lead volume to enrolment quality, ensuring every marketing dollar contributed to actual revenue.
Connect with our expert team to transform your enrolment process with proven digital marketing strategies that deliver real results.
Connect with us! →We segmented website visitors based on engagement metrics: page views, time on site, and previous ad clicks. Parents who visited but didn’t submit an enquiry formed the core remarketing audience.
Remarketing ads were customized based on the content parents interacted with. For example, parents exploring tuition fees received ads highlighting affordability and ROI, while those viewing curriculum pages got success stories and testimonials. According to MarketingProfs, personalized ads increase click-through rates by 42%.
The centre used Facebook, Instagram, and Google Display Network to reach parents across devices. By integrating CRM data, ads were triggered automatically based on the parent’s previous engagement.
Using Facebook Pixel and Google Tag Manager, every touchpoint was tracked. This allowed for dynamic retargeting and A/B testing of creatives, resulting in a 2x increase in enrolments over three months without additional ad spend.
Data Insight
• CPL before remarketing: SGD 18
• CPL after remarketing: SGD 17
• Enrolments before remarketing: 45/month
• Enrolments after remarketing: 90/month
Remarketing maximized value from existing traffic, ensuring every dollar worked harder.
Your business deserves more. Let ThriveMediaSG help your business Increase Sales through digital marketing.
Many tuition centres focus solely on low-cost leads, which often results in low enrolment rates. Learn why cheap leads cost you the most.
Parents need multiple touchpoints. Without remarketing, 60% of interested parents may never convert.
High CTR doesn’t guarantee enrolments. As explained in Boosting CTR Doesn’t Always Mean Boosting Revenue, engagement metrics must tie to actual enrolments.
High CPCs in the Singapore market combined with cultural preferences for trust and credibility mean that parents require reassurance. Remarketing addresses this by reinforcing messaging across multiple channels.
• Segment and identify lukewarm leads.
• Personalize remarketing ads based on prior engagement.
• Track conversions beyond clicks—measure enrolments.
• Use multiple platforms (Facebook, Instagram, Google Display).
• Avoid chasing cheap leads; focus on quality.
Everything you need to know about how remarketing helps tuition centres in Singapore boost enrolments efficiently.
Remarketing is a strategy where ads target parents who have previously interacted with your website, social media, or ads but did not enrol their child. It keeps your tuition centre top-of-mind until they’re ready to convert.
By showing personalized ads to parents who already expressed interest, remarketing reduces wasted ad spend and nudges them toward enrolment. Our case study shows it doubled enrolments without additional ad budget.
Facebook, Instagram, and Google Display Network are highly effective in Singapore. Some centres also explore TikTok to reach millennial parents.
Using tools like Facebook Pixel and Google Tag Manager, you can measure cost per enrolment (CPE), not just cost per lead (CPL), ensuring accurate ROI tracking.
✅ Yes, as long as you avoid using personal data without consent. Cookies and anonymous audience targeting are generally safe, but explicit consent is required for SMS or email remarketing. See our guide on MOE & PDPA rules every education marketer must know.
Absolutely. Preschool campaigns often face high CPCs, making remarketing a powerful tool for maximizing ROI. See our article on Preschool Ads: High CTR vs High Enrolments.
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