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I show how to re-engage parents who dropped off the lead journey, turning lost clicks into confirmed enrolments.
If you’re running Facebook & Instagram Ads for Education Marketing, you already know how competitive the digital space is for schools, preschools, and tuition centres in Singapore. Parents browse, click, and often leave without filling out a form or booking a visit. That’s where remarketing comes in.
Remarketing allows you to re-engage users who interacted with your website, landing page, or ads, giving them multiple opportunities to convert. For preschools and tuition centres, this isn’t just nice to have—it’s essential.
Data Point: On average, only 2–5% of visitors convert on the first visit (Source: HubSpot). Remarketing campaigns can capture up to 70% of otherwise lost traffic, according to MarketingProfs.
Internal links to reference:
• Preschool ads: high CTR vs high enrolments
• How to track cost per enrolment, not just CPL
• Landing page optimization for education Google Ads
Connect with our expert team to transform your enrolment process with proven digital marketing strategies that deliver real results.
Connect with us! →The first step is segmenting your audience. Not all visitors behave the same way. For example:
• Visitors who read your fees page: Likely considering your school seriously.
• Visitors who watched a promo video: Engaged but not ready to act.
• Parents who abandoned a lead form: High-intent leads.
Keyphrase integration: remarketing for education leads, Facebook & Instagram Ads for schools, tuition centre lead generation.
Using Facebook Pixel or Meta Conversions API, you can track behaviour and create custom audiences. This enables you to serve highly tailored ads based on what page they visited or how far they went in your enrolment journey.
Pro Tip: Pair this with building lookalike audiences from parent data to find more high-intent prospects.
Generic ads rarely convert. For remarketing:
• Use dynamic ads showing the exact program or session the parent viewed.
• Highlight trust signals: awards, parent testimonials, or curriculum accreditations.
• Offer soft nudges: free trial class, early-bird discount, or a limited-time webinar.
Case Study: A tuition centre in Singapore used carousel remarketing ads targeting parents who visited their Maths tuition page. Within 3 weeks, CPL dropped from SGD 22 to SGD 12, and enrolments increased by 35%.
Internal links:
• Ad creative ideas for tuition centres
• How to nurture leads from Meta via WhatsApp
Timing is critical. Parents don’t usually enrol immediately after their first click. Consider:
• Day 0–3: Gentle reminder (soft ad copy, friendly visuals).
• Day 4–7: Highlight urgency (limited spots, early-bird offers).
• Day 8+: Offer a free consultation or trial.
Frequency Cap: Avoid showing ads too often, which can lead to ad fatigue. In Singapore, remarketing CPMs are rising due to competition in education campaigns, especially for preschools and enrichment centres.
Internal links:
• Cost per lead benchmarks on Meta in 2025
• Location targeting strategies for enrichment centres
Don’t limit yourself to one platform. Parents might engage on Facebook, then Instagram, and even TikTok. Data from Semrush Blog shows multi-channel remarketing campaigns see 30–50% higher conversion rates.
• Ads should reference the exact program or class viewed.
• Include local signals: “Classes near Toa Payoh” or “Singapore preschools with bilingual curriculum.”
• Integrate testimonials from nearby families for social proof.
Remarketing ads must lead to landing pages optimized for conversion. This includes:
• Clear call-to-action (CTA).
• Minimal distractions.
• Mobile-friendly design, as many parents browse on phones.
Internal link references:
• Landing page optimization for education Google Ads
• Conversion tracking for school enrolments
Your business deserves more. Let ThriveMediaSG help your business Increase Sales through digital marketing.
A tuition centre in Singapore implemented multi-step remarketing campaigns across Facebook and Instagram targeting parents who abandoned lead forms. Results over 2 months:
Metric | Before Remarketing | After Remarking |
|---|---|---|
CPL (SGD) | $22 | 12 |
CTR | 1.2% | 3.5% |
Enrolments | 50 | 68 |
Internal link: Case study: tuition centre scaling with remarketing
A preschool remarketing campaign targeting parents who visited the website but did not book a tour achieved:
• CTR: 4.2% (vs 2.1% for cold traffic)
• Lead form completion rate: +28%
• CPL: SGD 18 (down from SGD 30 pre-remarketing)
Key Insight: Remarketing captures high-intent traffic that cold campaigns often miss.
Internal links:
• Preschool ads: high CTR vs high enrolments
• Instagram Reels for preschools & enrichment
Many SMEs in Singapore run blanket remarketing ads, wasting budget on users who are no longer interested. Segment audiences by:
Trap Insight: In Singapore, CPCs for education are among the highest in APAC. Untargeted campaigns burn budgets fast.
Relying on one ad creative leads to fatigue. Rotate ads, use video, carousel, and dynamic content.
Internal link: A/B testing creatives for preschool ads
PDPA compliance and MOE guidelines are non-negotiable. Collecting parent data improperly can lead to fines.
Internal link: MOE & PDPA rules every education marketer must know
Don’t just track cost per lead. Focus on cost per enrolment, which reflects actual ROI.
Internal link: How to track cost per enrolment, not just CPL
• High CPC industries: Tuition and preschool ads in Singapore often have CPCs > SGD 2.50.
• Cultural buying behavior: Parents research extensively and need repeated nudges.
• Limited marketing expertise: SMEs often lack automation or remarketing strategies.
Internal links:
• Top 10 education marketing mistakes in Singapore
• How to lower CPCs in education campaigns
• Segment first, then advertise. Custom audiences outperform broad campaigns
• Personalize creatives. Include program-specific content and local signals.
• Set frequency caps. Avoid ad fatigue while maintaining visibility.
• Optimize landing pages. Lead forms and CTAs must align with ad messaging.
• Measure enrolments, not clicks. Track ROI using cost per enrolment.
All you need to know about education remarketing strategies.
Remarketing targets parents who visited your website or engaged with ads but didn’t convert, helping increase enrolments.
Facebook and Instagram are highly effective, but integrating TikTok can improve multi-channel results.
Start with 2–3 times per week per audience segment, increasing urgency in the second week.
By targeting high-intent parents, remarketing can lower CPL and improve actual enrolments.
Absolutely. Personalized ads referencing the program or class parents visited increase conversion rates.
Our team consists of seasoned digital marketers, bringing years of hands-on expertise driving results for SMEs and enterprises throughout the APAC region.
from first click to final sale—across Meta, Google, TikTok, YouTube, and your CRM so you can see what’s working and what’s not.
Your videos, landing pages, ads, and data are aligned under one strategy no more juggling vendors.
Budgets shift based on real-time performance, not monthly meetings.
Leads and traffic you already have get optimized for higher ROI and less waste.
Clear reports, honest feedback, and no jargon—even when results aren’t perfect.
Digital Marketing isn’t just about running ads—it’s about turning data into visible growth.
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