Digital Marketing
October 14, 2025
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In 2025, social media advertising isn’t just an option—it’s a strategic imperative for businesses aiming to capture leads and drive growth.
With a projected global ad spend of $276.7 billion, social media ads account for nearly 30% of all digital advertising, making them a dominant force in the marketing landscape Dreamgrow.
But does this translate to tangible lead generation? Let’s delve into the data, explore real-world case studies, and uncover actionable strategies to determine if social media ads can truly boost your leads in 2025.
Social media advertising has experienced exponential growth, with a year-over-year increase of 10.9%.
Platforms like Facebook, Instagram, and LinkedIn are at the forefront, offering businesses unparalleled reach and targeting capabilities.
By 2030, mobile platforms are expected to generate 83% of total social media ad spend.
This shift underscores the importance of optimizing ads for mobile devices to capture the on-the-go consumer.
According to recent statistics, 68% of marketers report that social media marketing has helped them generate more leads
Additionally, the average conversion rate for Facebook Ads in lead generation stands at 8.25% Inbeat
• Facebook & Instagram: Ideal for B2C businesses, offering robust targeting options and high engagement rates.
• LinkedIn: A powerhouse for B2B lead generation, responsible for over 80% of B2B social leads Thunderbit
• TikTok & YouTube Shorts: Emerging platforms for reaching younger demographics through short-form video content Sendible.
Connect with our expert team to transform your sales process with proven digital marketing strategies that deliver real results.
Connect with us! →An e-commerce retailer implemented targeted Facebook Ads focusing on retargeting website visitors. By optimizing ad creatives and utilizing dynamic product ads, they achieved a 15% increase in lead conversions over three months.
A SaaS company leveraged LinkedIn’s advanced targeting features to reach decision-makers in specific industries. Through sponsored InMail campaigns and thought leadership content, they generated a 20% increase in qualified leads within two months.
Ensure that all ad creatives and landing pages are mobile-responsive to capture the growing number of mobile users
Take advantage of each platform’s targeting capabilities, such as interest-based targeting on Facebook or job title targeting on LinkedIn, to reach your ideal audience.
Create engaging short-form videos for platforms like TikTok and Instagram Reels to capture the attention of younger audiences.
Offer valuable resources, such as eBooks or webinars, in exchange for contact information to build your lead database.
Your business deserves more. Let ThriveMediaSG help your business Increase Sales through digital marketing.
With the increasing dominance of mobile users, failing to optimize ads for mobile devices can lead to missed opportunities and decreased engagement.
Each social media platform has its own set of best practices. Applying a one-size-fits-all approach can result in suboptimal performance.
Not regularly monitoring and analyzing ad performance can lead to wasted ad spend and missed opportunities for optimization.
In Singapore and Southeast Asia, SMEs often face challenges such as limited budgets and a lack of expertise in digital marketing. This can lead to inefficient ad spend and missed opportunities for lead generation. However, with the right strategies and tools, SMEs can effectively leverage social media advertising to boost leads and drive growth.
Social media advertising offers significant potential for lead generation in 2025. By understanding platform-specific dynamics, leveraging advanced targeting, and continuously optimizing campaigns, businesses can effectively boost their leads and drive growth.
Our team consists of seasoned digital marketers, bringing years of hands-on expertise driving results for SMEs and enterprises throughout the APAC region.
from first click to final sale—across Meta, Google, TikTok, YouTube, and your CRM so you can see what’s working and what’s not.
Your videos, landing pages, ads, and data are aligned under one strategy no more juggling vendors.
Budgets shift based on real-time performance, not monthly meetings.
Leads and traffic you already have get optimized for higher ROI and less waste.
Clear reports, honest feedback, and no jargon—even when results aren’t perfect.
Digital Marketing isn’t just about running ads—it’s about turning data into visible growth.
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