Menu
I share ad concepts that catch attention, build trust, and drive enrolments.
Running Facebook & Instagram Ads for education isn’t just about setting up campaigns—it’s about showing parents something that resonates with their emotions, values, and expectations. For tuition centres in Singapore, where the market is crowded and highly competitive, the difference between a 1% click-through rate (CTR) and a 4% CTR often comes down to creative execution.
• According to Semrush Blog, education ads on Facebook average a CTR of 0.73%.
• Tuition centres we’ve worked with in Singapore often see 1.5–2.8% CTR when using parent-centric creatives such as testimonial videos, carousel formats, or localized imagery.
When parents are scrolling through social media, they’re not looking for tuition. They’re looking for reassurance, inspiration, and trust signals. That’s why your creative is not “fluff”—it’s the conversion lever.
Related Reading: Google Ads benchmarks for tuition centres in Singapore
Connect with our expert team to transform your enrolment process with proven digital marketing strategies that deliver real results.
Connect with us! →Parents trust real experiences. A tuition centre testimonial featuring a parent speaking about how her child’s grades improved from “C to A” can outperform a stock photo ad by 2–3x in CTR.
• Case Study: In one campaign, a 45-second testimonial video from a parent in Toa Payoh increased conversions by 37% compared to static banners.
• Videos also help build brand authority because they’re shared organically among parent WhatsApp groups.
Instead of generic “tuition classes available,” use carousel ads to break down:
• Subject focus (Math, English, Science)
• Learning method (small groups, personalized coaching)
• Proof (80% of students improved by one grade in 6 months)
This structured storytelling helps parents quickly evaluate whether your centre fits their child’s needs.
Related Reading: Preschool ads: high CTR vs high enrolments
Parents respond strongly when they see location-based trust signals. Ads mentioning “Bukit Timah Math Tuition” or “Bedok Science Group Classes” perform better than broad “Singapore Tuition” campaigns.
• CTR improved by 42% when we ran ads localized to Serangoon and Tampines.
• Combine this with location targeting strategies for enrichment centres for higher enrolment intent.
Based on Thrive Media’s internal benchmarks across tuition centre campaigns in Singapore:
• Video testimonials → Avg. CPC: $1.25 | Conversion Rate: 8.7%
• Carousel “before-and-after” student results → Avg. CPC: $1.60 | Conversion Rate: 7.2%
• Static branded posters with call-to-action → Avg. CPC: $1.95 | Conversion Rate: 3.5%
Compared to Facebook lead costs for preschools explained, tuition centres face slightly lower CPLs (avg. $18–$25), but quality depends on creative execution and follow-up speed.
Based on Thrive Media’s internal benchmarks across tuition centre campaigns in Singapore:
• Video testimonials → Avg. CPC: $1.25 | Conversion Rate: 8.7%
• Carousel “before-and-after” student results → Avg. CPC: $1.60 | Conversion Rate: 7.2%
• Static branded posters with call-to-action → Avg. CPC: $1.95 | Conversion Rate: 3.5%
Compared to Facebook lead costs for preschools explained, tuition centres face slightly lower CPLs (avg. $18–$25), but quality depends on creative execution and follow-up speed.
Parents are savvy. If your ad looks like every other tuition centre, they’ll scroll past. Instead, use real classroom images with PDPA consent.
“Contact Us” is too vague. Better CTAs:
Failing to follow MOE & PDPA rules every education marketer must know can land you in trouble. Always anonymize results if student identities are involved.
High CTR ads don’t always translate to enrolments. Parents may click out of curiosity but drop off if the landing page isn’t optimized. See Landing page optimization for education Google Ads.
SMEs often run ads themselves or outsource to agencies that optimize for cheap clicks instead of meaningful enrolments. In Singapore:
• Education CPCs average $1.50–$2.50 (among the highest in Southeast Asia).
• Parents are culturally risk-averse buyers, seeking reassurance through testimonials and MOE-approved legitimacy.
This explains why tuition centres struggle with “lots of clicks, few sign-ups.” The creative must de-risk the parent’s decision.
Related Reading: How to track cost per enrolment, not just CPL
Your business deserves more. Let ThriveMediaSG help your business Increase Sales through digital marketing.
If a parent visited your site but didn’t sign up:
• Show them a carousel with “Free Trial Slots Closing Soon.”
• Retarget with FAQs addressing common objections (pricing, class size, results).
• PSLE countdown ads (“90 days left—secure your child’s confidence now”).
• Chinese New Year promos with parent-focused copy like “Start the year strong with improved grades.”
TikTok-style reels showing “A Day in the Life of Our Tuition Students” can be repurposed into Instagram Reels, boosting organic + paid reach.
See TikTok vs Meta Ads for millennial parents.
• HubSpot highlights how education ads with clear visuals and emotional hooks drive higher conversions.
• Marketing-Interactive reports that Singapore parents trust MOE-aligned results claims more than discounts.
• Forbes notes that ads using authority cues and urgency outperform generic tuition ads globally.
By blending these global best practices with local insights, tuition centres can avoid wasting ad spend.
Running tuition centre ads in Singapore isn’t just about targeting parents—it’s about earning trust at scale. The right creative concept can cut through noise, reduce cost per enrolment by 25–30%, and position your brand as the go-to choice.
Creative isn’t decoration—it’s the engine of your marketing ROI.
Key insights into what ad formats, strategies, and compliance practices work best for tuition marketing.
Video ads featuring parents or students generally perform best because they build trust and emotional connection. Carousels are effective too—especially for showcasing multiple subjects, tutors, or success stories—but they usually generate more top-of-funnel interest rather than immediate enrolments.
Discounts can drive clicks, but they often cheapen your brand and attract parents looking for the lowest price rather than long-term commitment. Instead, highlight testimonials, student success rates, and proof of improved grades. This positions your centre as a results-driven choice rather than a commodity.
Always obtain written parental consent before featuring student photos, names, or testimonials. Include disclaimers when collecting parent data through lead forms. For deeper guidance, see our article: MOE & PDPA rules every education marketer must know.
Don’t stop at lead count. Track cost per enrolment and confirmed class sign-ups to understand true ROI. A video ad may look expensive in terms of CPL but can deliver stronger enrolment rates. For implementation steps, read our guide: Conversion tracking for school enrolments.
Our team consists of seasoned digital marketers, bringing years of hands-on expertise driving results for SMEs and enterprises throughout the APAC region.
from first click to final sale—across Meta, Google, TikTok, YouTube, and your CRM so you can see what’s working and what’s not.
Your videos, landing pages, ads, and data are aligned under one strategy no more juggling vendors.
Budgets shift based on real-time performance, not monthly meetings.
Leads and traffic you already have get optimized for higher ROI and less waste.
Clear reports, honest feedback, and no jargon—even when results aren’t perfect.
Digital Marketing isn’t just about running ads—it’s about turning data into visible growth.
Building Brands Since 2001
©2025. ThriveMediaSG. All Rights Reserved.
